Scent Australia

The brief of this project called for the creative styling and photography of a real-life product to be used in a commercial context. We were asked to experiment with angles, depth, and lighting while keeping the product’s core message and target audience in mind.

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I photographed Scent Australia’s jasmine reed diffuser using an unconventional method of placing the product on a transparent surface and shooting from underneath. This approach added depth, intrigue, and elegance to the composition. The result highlighted the product’s freshness and luxury appeal. The image was later used by Scent Australia on their marketing Instagram to launch the new fragrance.